Where do you send your buyers?

Cotality’s Decoding 2026 survey revealed that one in three agencies now publish new listings on their own website first. Ray White AKG is one of the businesses taking this approach.  In our interview, CEO Avi Khan shared that buyers are time poor and search digitally first. His team has found that when buyers land on their own website, they stay within the Ray White AKG experience rather than being sent to portals crowded with other agents.

Avi describes digital independence as owning their listings, their audience and their story. By making their website the first stop for new listings, Ray White AKG sees stronger lead control, clearer brand visibility and greater confidence in how clients connect with them. Their forward-facing platform lets buyers and sellers engage directly, helping the team understand what people are looking for and build stronger long-term relationships. Watch the video below