In addition to the landing page, you can create a new navigation menu item, eg “Free Reports” or “Instant Reports”, and add a link to each report. You may also like to add the reports as links within your existing menu, eg add 'Sales report' under Buyer or 'Rental report' under Investor/Rental. You could also add a link to 'Generate a Suburb Report' on each listing page or under Insights/Resources.

To help drive traffic from your home page to your new CET landing page, create a call to action (CTA) button on your homepage which links to your landing page.

Another sample of a section in your landing page as a call to action to your customers.

Add 'Generate suburb reports' throughout your website.

Add a pop-up message on a high traffic page on your site with a link that takes users to the landing page.  

Subject Line Options: 

• 🏠 Ready to buy your first home? Start with a free property report 

• 📊 First-home buyer? Get the market insights you need (free tool) 

• ✨ Step one to buying your first home: know the market 

Body: 
Hi [First Name], 

Thinking about buying your first home? 
Before you make one of the biggest decisions of your life, make sure you're equipped with the right information. 

Our free Property and Suburb Reports are designed to help first-home buyers like you feel confident and informed every step of the way. 

With just a few clicks, you can access detailed insights such as: 
✅ Recent sales in your target suburbs 
✅ Median property prices and trends 
✅ Suburb growth, rental yields, and market demand 
✅ What buyers are paying in your areas of interest 

👉 [Insert Landing Page Link] – Get Your Free Report Now 

Whether you're just starting to browse or getting ready to make an offer, these reports will help you understand what’s happening in the market and what to expect. 

If you’d like to chat more about next steps or get help understanding your report, I’m just a reply away. 

Follow-Up Email  

Subject Line: 
📍 Still thinking about buying your first home? 

Body: 
Hi [First Name], 

Just checking in, did you get a chance to download your free property or suburb report yet? 

If you're still early in your journey to buying your first home, these reports can give you a big head start. They’re quick to access and packed with local insights like: 

✅ What homes are selling for 
✅ Growth trends in the suburbs you're watching 
✅ Rental yields (if you're thinking about renting first) 

It’s completely free and only takes a minute to get started: 
👉 [Insert Landing Page Link] – Grab Your Report 

Let me know if you’d like help reviewing any of the data, I'd be happy to guide you through it. 

Subject Line Options: 

• Ready for a simpler lifestyle? See what your home’s worth 

• Thinking of downsizing? Get your free property report today 

• Planning your next move? Start with a free property value report 

Body: 
Hi [First Name], 

Are you starting to think about downsizing, moving to a more manageable home, freeing up equity or enjoying a change of pace? 

Before making any big decisions, it’s important to understand the current value of your home and what’s happening in your local market. That’s where our free Property and Suburb Reports come in. 

These reports offer valuable insights, including: 

 
📍 Estimated property value — based on recent comparable sales 
📊 Suburb trends — including growth stats and buyer demand 
🏘️ Recent sales — in your street and surrounding area 
💰 Market insights — to help you plan your next step with confidence 

👉 Click here to get your free report in seconds: 
[Insert Landing Page Link] 

Many homeowners use these reports as the first step in planning their next move, whether it’s downsizing, relocating or simply exploring options. 

If you’d like help understanding the report or want to talk through what’s possible, I’d be happy to chat. 

Follow-Up Email  

Subject Line Options: 

• Thinking of downsizing? See what your property could be worth 🏡 

• Unlock the value in your current home. Free report inside 

• Planning to downsize? Here’s a smart first step 

Body: 
Hi [First Name], 

If you’re thinking about downsizing, the first step is knowing what your current home is worth and how the market’s performing in your area. 

Our free Property and Suburb Reports are designed to give you a clear picture of your home's value, recent local sales, and buyer demand. It’s a great way to explore your options and plan with confidence. 

Here’s what you’ll get: 
✅ An estimate of your property’s current value 
✅ Recent sales in your street or suburb 
✅ Suburb trends and capital growth data 
✅ Insights into buyer activity in your area 

📍 Simply click the link below to generate your free report in seconds: 
👉 [Insert Landing Page Link] 

Many downsizers use this report to help plan their next move, whether it’s a low-maintenance home, lifestyle change or freeing up equity for the future. 

If you'd like help interpreting your report or discussing your next steps, I’d be happy to assist. 

Open Home Attendees
"Hi [First Name], thanks for attending our open home! Get a free suburb report with sales data, trends & property insights here👉 [tinyurl]" 

Upsizers/ Growing Families 
"Thinking of upsizing? Discover your home’s value + see equity insights to plan your next move. Free property report 👉 [tinyurl]"

Investors
"Smart investors stay ahead. Access rental yields, suburb growth & property trends in 1 free report today👉 [tinyurl]"

Homeowners in High-Demand Areas
"Hi [First Name], properties in your area are selling fast! Check your home’s current value instantly👉 [tinyurl]"

General Market Watchers
"Curious what your property is worth in today’s market? Get your free instant property & suburb report here👉 [tinyurl]" 

Step 1: Initial Message (Day 0) 

Goal: Spark curiosity + get instant clicks. 
"Hi [First Name], curious what your property’s worth? Get your FREE property & suburb report in seconds 👉 [tinyurl]" 

Step 2: Reminder (Day 3–4) 

Goal: Nudge those who didn’t act, highlight value. 
"Still wondering about your home’s value, [First Name]? See local sales, market trends & rental returns in your free report 👉 [tinyurl]" 

Step 3: Final Nudge (Day 7) 

Goal: Create urgency 
"Hi [First Name], property values in your area are moving fast. Don’t miss your free report with the latest market insights 👉 [tinyurl]" 

Add your CET QR code to the back of your business card to promote the tool instantly.

To provide more details to customers in your area, you could create and send quarterly insights booklets. This could include local sales data, market trends, highlight your involvement in the community, as well as showcase local insights, best cafes, local markets, sporting events etc. You could then add QR codes to your CET landing page to various pages throughout the book. 

Identify places in your local community where people gather and wait. Ask these local businesses if you can display your signage. This could include local shops, cafes, counter displays, etc. It's a great place to provide your QR code to your CET landing page.

Whenever you sponsor an event, create event displays which have QR codes linked to your CET landing page. Provide table topers, flyers or event displays at local community, school or sporting events that you may sponsor as well as any local cafes and shops you frequent.